Among the various sub-themes of the GAIN Conference was the one overriding: That design has finally arrived at the big boys' table, and that, indeed, good design is good business. We saw slides of the Time, Newsweek, BusinessWeek and FastCompany cover stories a couple of times, and various folks were on hand to help us understand how to work with companies, push companies, and maybe even infiltrate companies.
LiAnne Yu, from Cheskin, took us through a great case study--transplanting Pollo Campero, a homegrown Guatemalan chicken restaurant franchise to China. She covered all the bases, pulling incredible insights through the ethnography, and the attendees right along with them. And then Ji Lee wrapped up the morning with his Bubble Project, showing highlights and winking beneath an Elvis hairdo. (Yup, what he's doing is still technically illegal. Whatever.)
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