We're thoroughly looking forward to heading along to the Product Design + Innovation conference in London next week. Now in it's fourth year, the event—which we've noticed growing steadily year on year—looks set to truly outdo itself, with a decidedly star-studded speaker line up and a program spanning a breadth of critical issues and contemporary dynamics shaping the design industry.
Robert Brunner, Beats designer, co-founder of Ammunition and ex-head of Apple Industrial Design Group, looks set to open proceeding with an examination of what design's rise to prominence in organisations means for practitioners. Creative legends and luminaries Richard Seymour and Sir John Hegarty will share a stage to reflect on what design and advertising can learn from one another about 'storytelling'—a topic that has enjoyed a lot of attention of late, but yet to be clearly articulated. If that wasn't enough, NewDealDesign founder and famed FitBit designer Gadi Amit will close the event, with insights from the frontiers of industrial design and interaction.
Having programmed this year's event, Core77 columnist Kevin McCullagh will be chairing proceedings for the fourth consecutive year. Core77 correspondent Sam Dunne will be reporting and, of course, tweeting live.
Check out what else is lined up on the two-day program. Tickets may still be available on the PD+I homepage.
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