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William Good does good with Goodwill

By squirrelbait - October 25, 2007

in Object Culture | Design Business

If you take Nick Graham, founder of Joe Boxer, and mix him up with Goodwill's discard bins, you get a brand new shopping experience with an eco-conscious cherry on top. Graham and a San Francisco area Goodwill have teamed up to re-vamp and re-sell clothing from reject piles headed for landfills--that's 75% of all donations! William Good is the brand name of this valiant start-up that hopes to take its line to mass market.

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Holly Goodliffe, Goodwill Communications Manager

17 years ago

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There's been some confusion about Goodwill's donation and diversion amounts in the San Francisco Bay Area. We receive 23 million lbs. of total donations each year, 8 million lbs. of which are clothing. We currently divert 75% of all our donations from landfill through resale and recycling, and our goal is to divert 100%.
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