Over the past ten years Nokia made massive inroads in developing countries, bringing cell phones into rural villages and desert plains. They seemed unstoppable, and at one point they were selling 437 million units a year, which translates to 14 phones per second. They had high-end models too, before the iPhone came around and started taking bites out of that market. And now, one former insider I cannot name points out that Nokia is "going to have their lunch eaten" by Chinese and Taiwanese manufacturers that have quickly ramped up their capabilities, much as Japanese auto manufacturers caught Detroit unawares in the '70s and effected an irreversible slide.
One shock troop in the cell phone war is Huawei's Android-based IDEOS, above, which launched late last year and quickly sold over a million units. Starting today it's being offered in the massive Indian market so that figure will only grow. Earlier this month Nokia famously generated some not-so-good press with the circulation of their embattled CEO's "Burning Platform" memo, so they're apparently aware of the threat; but is it too late?
One encouraging sign (maybe) for Nokia: Following news of the Indian launch, Huawei's webpage for the IDEOS is currently crashed. Demand for the phone is either higher than anticipated or Huawei doesn't yet have everything together.
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