Core77

Why is design important? Niti Bhan's perfect primer

By Allan Chochinov - October 9, 2007

in Design Business

Niti Bhan's got a very short, very concise, and very clear post on what the heck design is, and what value it brings. If you've got a client, or an organization, or a parent, or a student, or anyone who just wants this enterprise boiled down for them in email-able form, here's the link. Read the whole thing for sure, but here's a paragraph on "design thinking":

Design thinking in business takes this problem solving aspect one step further. Now the tools and techniques from the field of design such as ethnographic research, rapid prototyping and conceptual brainstorming integrate with the pragmatic business frameworks of strategy, analysis and metrics to create and provide roadmaps for business innovation and competitive advantage. In this context, design has evolved away from traditional form giving to becoming an integral part of corporate strategy.

o

Favorite This
Q

Comment

Share your thoughts

Join over 240,000 designers who stay up-to-date with the Core77 newsletter.
Subscribe
Test it out; it only takes a single click to unsubscribe

Directory Company Profiles

Core77
Industrial Design
Resources

K

{

Welcome

jSign In with Core77 Account

Email or Username
Password Forgot password?
Keep me signed in

Cancel

Don't have an account? Join Now

K

{

Welcome

Create a Core77 Account

jJoin Now with Email

Email Not Public
Username
Password
Confirm Password
Cancel

Already have an account? Sign In

By creating a Core77 account you confirm that you accept the Terms of Use

K

Reset Password

Please enter your email and we will send an email to reset your password.

Why is design important? Niti Bhan's perfect primer

Join over 240,000 designers who stay up-to-date with the Core77 newsletter.

Directory Company Profiles

Core77 Directory

K

Welcome

K

Welcome

K

Reset Password

Join over 240,000 designers who stay up-to-date with the Core77 newsletter.