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The value of design in business

By Mark Vanderbeeken - February 2, 2010

in Design Business

Business Week just came out with a special report on the value of design:

"IDEO partner Diego Rodriguez makes the case that good business arises from a design-centric process that incorporates marketing, research, and ideas. RKS Design's Ravi Sawhney and Deepa Prahalad outline four specific areas in which design can create value: understanding the consumer; mitigating risk; boosting marketing and branding; and driving sustainable business practices.

Angel investor Dave McClure is heavily involved in the Silicon Valley community of consumer Internet companies and technology-driven startups. He writes a spirited argument in which he makes the case that design and marketing are, in fact, way more important than engineering for the firms with which he works. And Dr. Jay Parkinson, a pediatrician and preventive medicine specialist, outlines the role that design (and disruptive innovation) can play in retooling the U.S. health-care system.

Finally, we put together a list of the 27 most influential designers and design thinkers making an impact on business today."

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The value of design in business

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