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The AT&T logo is dead; Long live the at&t logo

By Niti Bhan - November 21, 2005

in Design Business

Today the new at&t logo was unveiled by the company formerly known as SBC. Their news release says,

The company said the new logo was designed to look three-dimensional, "representing the expanding breadth and depth of services that the new AT&T family of companies provides to customers."

Here is the Bell Memorial site with all the historic logos. Lowercase type was chosen for "at&t" in the logo "because it projects a more welcoming and accessible image," the company said.

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The AT&T logo is dead; Long live the at&t logo

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