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Singapore's design push

By Rain Noe - November 20, 2009

in Design Business

I love the titling of the sub-sectors of Singapore's rigidly-defined design sectors: "Placemaking" (environments design, architecture), "Objectmaking" (industrial, product, and fashion design), "Imagemaking" (graphics, visual communications and advertising design). Singapore takes design seriously, as evidenced not only by its forthcoming Singapore Design Festival, but by the fact that

The government here is supporting the design sector. For example, the Design For Enterprises initiative is a $12 million collaboration to help Singapore enterprises tap the creativity and design expertise of top designers and assist them in coming up with successful products and services. Another initiative is the Design Capability Development Programme by the DesignSingapore Council which has earmarked $10 million to provide grants and co-funding for mentorship, overseas promotion, participation in competitions, scholarship and other capability development schemes.

This from an article in The Business Times about both the Festival and the city-state's efforts to "bring design to the forefront, emphasising the key role that it plays in contributing to the triple bottom line - where the interests of business, society and the environment come together," as Robert Tomlin, chairman of the DesignSingapore Council put it. Read all about it here.

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