Ulla-Maaria Engeström (Mutanen) of Social Objects announced (on both her professional and personal blogs) that on April 22nd at the Milan Furniture Fair she will launch the new private beta of thinglink.com.

thinglink.com is a global catalog for design that enables designers, brands, and design enthusiasts to connect and converse on the web.

Designers and brands who upload their catalogs to Thinglink can build a community of fans around their products. Design enthusiasts who join the conversation on Thinglink can post messages about their latest discoveries, ask and answer questions about new and vintage products, and share photos of their favorite design objects in real life settings.

The Thinglink catalog includes products from classic and contemporary designers and manufacturers. It contains many kinds of products, ranging from serially produced ones to limited edition items and unique one-of-a-kind objects.

Users can register the products they own and create unique identifiers for their privately owned items. Each product can become the center of a conversation and be photographed and discussed by its fans and owners.