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Okay seriously. First Tropicana and now THIS?
Admittedly, that first SciFi Channel identity wasn't so great. But honestly.
And indeed the OJ debacle shows up WAY down the piece in the Times:
No discussion of change affecting consumers could ignore what Mr. Howe called the "Tropicana debacle"--the recent decision by a unit of PepsiCo to abandon a major package redesign for Tropicana orange juice after shoppers vociferously complained.
"The testing we've done has been incredibly positive," Mr. Howe said of the Syfy name, reading what he described as a comment from one participant: "If I were texting, this is how I would spell it."
Care to comment here?
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I know Mr. Howe says "If I were texting, this is how I would spell it."
Really? That's odd, because when my geek friends and I text about SciFi, we spell it SciFi.
Putting aside how bad the new brand looks, they made one complete logical error. Essentially they are changing the spelling of the name - viewers will still hear the words "Sci-Fi"... thus undermining the very concept of the rebrand.
Furthermore this is going to create immense brand confusion. People are not going to know where to find their shows. They'll hear the name "Sci-Fi", but they'll be confused when they see a name that, to me, reads more like "Syphie" or "Siffy".
I would not be surprised if this gets axed due to negative reaction before it launches - or if there's some kind of reversion a few months after the change if the ratings go down significantly.
Sci Fi has meaning. It's short for something, remember? Science? and Fiction? SyFy is meaningless and silly. And it looks really crappy when typed.
Boo.
why would you want to own that name?
i would rather not own anything and have a decent name than compromise on the name just to own it.
fuckin idiots.
Plus, how are you going to get that beast on stationery?
And even though I read it as "SciFi," that's taking all of the geekery away from the name.
I'm awaiting the shrieking message from my SciFi obsessed friend. It won't be good.
Plus, how are you going to get that beast on stationery?
And even though I read it as "SciFi," that's taking all of the geekery away from the name.
I'm awaiting the shrieking message from my SciFi obsessed friend. It won't be good.
"Sy" is the new abbreviation for Science? That's right along the lines of "omg, gtfo, kthxbi"
Even the presentation captures the essence of science fiction. Nothing says science fiction like shadow casting type on a wall. The san-serif font and the directional outer glow is just a distraction.
Why not Sigh Phi
Thanks, very amused.
Basically, I feel that it's a feeble attempt to make it seem more 'hip' or 'up-to-date'.
at least they don't have a different logo for diet SCiFi