Sign In / Join Now

Core77

e

Sign In / Join Now

e

Muji's message: 'best' becomes 'enough'

By Niti Bhan - December 29, 2009

in Object Culture | Design Business

Known for its understated elegance and design, Japanese 'unbrand' Muji has shared a message on its website that is well worth the few minutes it takes to go through the flash presentation.

o

Favorite This
Q
1

Comment

Comments

slippyfish

14 years ago

Z

Z

Reply

Refreshing. "No Brand" still becomes brand in the eyes of the average consumer, but as an ethos for creating it is a new and strange place to start from, full of possibility.

For more on this topic, people can read "Designing Design" by Kenya Hara.
!Report as spam

Share your thoughts

Join over 240,000 designers who stay up-to-date with the Core77 newsletter.
Subscribe
Test it out; it only takes a single click to unsubscribe

Directory Company Profiles

Core77
Industrial Design
Resources

K

{

Welcome

OR

jSign In with Core77 Account

Email or Username
Password Forgot password?
Keep me signed in

Cancel

Don't have an account? Join Now

K

{

Welcome

Create a Core77 Account

OR

jJoin Now with Email

Email Not Public
Username
Password
Confirm Password
Cancel

Already have an account? Sign In

By creating a Core77 account you confirm that you accept the Terms of Use

K

Reset Password

Please enter your email and we will send an email to reset your password.

r

Join over 240,000 designers who stay up-to-date with the Core77 newsletter.

Test it out; it only takes a single click to unsubscribe

Subscribe

Our website uses cookies to enhance the site operation and understand traffic and website performance. Learn more. Accept Cookies