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Just say no to 'innovation'

By Mark Vanderbeeken - March 24, 2009

in Design Business

Gadi Amit, president of the San Francisco strategic design studio NewDealDesign, wrote a controversial piece on Fast Company, asking us to 'just say no to innovation'.

Promoted as the "in" word in design circles in recent years, 'innovation' has become a mantra devoid of meaning. Glorified by the likes of Bruce Nussbaum of BusinessWeek and David Kelly [sic] of IDEO, "innovation" blurs the boundaries between the worlds of engineering and design. It devalues the real strength of industrial design by forcing an analytical structure over the process of developing a non-analytical design. Similarly, it makes engineering play design, while over-selling its value in defining the "right design".

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Ken J

15 years ago

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I couldn't have found a better way to define 'pretentious'.
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Just say no to 'innovation'

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