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In search of innovation

By Mark Vanderbeeken - June 23, 2009

in Design Business

The Wall Street Journal in collaboration with MIT Sloan Management Review explore the topic of innovation.

"When companies try to come up with new ideas, they too often look only where they always look. That won't get them anywhere.

The article proposes nine examples of practices with the potential to produce a company's eureka moment: build scenarios, spin the web, enlist lead users, deep dive, probe and learn, mobilize the staff, cater to entrepreneurs, start a conversation, and breed diversity.

>> Read article (WSJ) >> Read article (MIT Sloan Management Review)

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