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Future may be brighter, but it's apocalypse now
'Chaos Scenario' author Bob Garfield watches as his worst predictions wreak havoc on media and marketing worlds.
"This isn't about the end of commerce or the end of marketing or news or entertainment. All of the above are finding new expressions online, and in time will flourish thanks to the very digital revolution that is now ravaging them. The future is bright. But the present is apocalyptic. Any hope for a seamless transition -- or any transition at all -- from mass media and marketing to micro media and marketing are absurd.
The sky is falling, the frog in the pot has come to a boil and, oh yeah, we are, most of us, exquisitely, irretrievably fucked."
>> Read article
via Bruce Sterling
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