In the past you'd make a feature, and someone would make a documentary detailing "The making of" that feature. But nowadays you'll make a documentary, and have a blog detailing "The making of" the doc.

A new documentary called "Design the New Business" is currently underway, with an attendant blog providing progress updates. The doc, put together by designer/author/entrepreneur Erik Roscam Abbing, who's also a professor at TU Delft, alleges that design itself is the new business model, and aims to show you why through a series of interviews. "[Our] fascinating interviews with industry leaders will unveil the creative ways in which design is changing mindsets across industries," says the mission statement. "We are searching for the truth behind the 'design thinking' smoke and mirrors."

Abbing's put together a team of collaborators a bit numerous to list, but you can check them out here; a list of interviewees is being assembled here. The doc is scheduled to be completed by October, but in the meanwhile, here's an intro:

What is the "Design the New Business" project about? from dthenewb on Vimeo.

thanks grant!