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The $300 House: Concept and Competition

By David Seliger - May 16, 2011

in Competition | Architecture

What started out as a challenge is now a few steps closer to becoming a reality. Last year, Tuck School of Business Professor Vijay Govindarajan and marketing consultant Christian Sarkar issued a call to CEOs, governments, and NGOs to design and sell houses—$300 houses—for the world's poorest demographic.

The concept is based on the idea that there is an untapped market: the 2.5 billion that make up the bottom of the socioeconomic pyramid. Govindarajan and Sarkar propose basic necessities for surviving in the modern world, from mosquito nets and water filters to solar panels and a tablet PC.

The $300 House Project currently has a Jovoto competition open for design submissions. Prizes include $10,000 and a 2-week prototyping workshop with COMMON. Interested? Enter here.

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The $300 House: Concept and Competition

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